IDEASTM

the 5x5 framework


Storytelling fails when the characters portrayed are "flat" and without dimension, making for dramatic tension that is both thin and hollow. Audiences don't care because they intuitively understand that reality is multi-dimensional.

The same holds true for the core values of IDEASTM. Integrity is more than mere deception avoidance, and Excellence is deeper than simply coming out on top. Just as a prism breaks light into its component parts, we break each of the five IDEASTM into five distinct dimensions to insure that we are pursuing the real thing -- whether we are helping leaders effectively lead or professionals publicly communicate.

Additionally, a key aspect of the IDEASTM framework is understanding the idea of the "kill switch" -- for each value, an opposite that, when present, is evidence of a pending loss of signal on that channel.

INTEGRITY

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Kill Signal

DISCIPLINE

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Kill Signal

EXCELLENCE

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Kill Signal

ACCOUNTABILITY

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Kill Signal

SIMPLICITY

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Kill Signal
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Truthful

Honesty is always given and always demanded

Virtuous

A repuation for moral excellence

Ethical

Adhering to the rules and standards of professional conduct

Authentic

You are the same "you" regardless of the audience

Whole

A complete, balanced and harmonious self

Expediency

A regard for what is advantageous rather than what is right

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Focused

Centering of one's attention, effort and resources

Practiced

Repetitive work endured in order to gain mastery

Self-Controlled

Ability to steer one's own reactions, emotions and behaviors

Sacrificial

Willingness to say "no" to the Good in order to chase the Best

Precise

An exacting demand for performance within tight parameters

Appetite

a desire to satisfy any need or craving

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Quality

Genuine value beyond the mere appearance of it

Detailed

Errors are never too small to fix

Incomparable

Simply being better than the competition is not sufficient

Deliberate

Impossible to attain without intentional, aimed effort

Distinctive

It is uncommon and immediately noticeable

Efficiency

Ability to accomplish a job with a minimum of time and effort

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Relational

Connection with other people is required

Reliable

Others can count on you without checking on you

Vulnerable

Self-protection is for the weak and insecure

Mature

Excuses are the last vestige of childhood

Expected

A clearly communicated duty to be performed in the future

Disconnected

To withdraw into one's private world

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Modest

Complexity is often just a gaudy display of pretentiousness

Elegant

Tasteful refinement in pursuit of grace and dignity

Functional

Appearances are insufficient; useful purpose is required

Clear

Removing confusion leaves the cause of problems unable to hide

Accessible

Ease of use and intuitive understanding for maximum impact

Insecurity

Deficient in assurance; beset by fear and anxiety

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